Israel Television Channel to Launch Exclusively for Dogs

Israel plans to launch a television channel that aired 24 hours a week specifically for dogs. Television stations named DOGTV it will air for the first time in the United States next month and running using Direc TV satellite operator.

Reuters news agency, launched, at the beginning of the launch, they have been aiming for 46 million US viewers who have at least one pet dog. The launch of the channel is done does not intend to steal time relaxing with his employer.

"This is the first television channel and only for them the pet dog. This channel is not for the employer," said Chief Executive DOGTV Gilad Neumann, in an interview.

Neumann said the contents of the existing programs in DOGTV will not show your family events. However, it will be filled with various light programs such as music, visual images, animation, and some programs that were created to make the dog feel relaxed and no longer feel lonely.

"Many dogs are bored and restless while waiting for his master. What we tried to do that by giving their pet dog something to focus," said Neumann.

According to Neumann, the programs are presented for the audience is more than just entertainment for dogs. Unlike children and adults can watch TV for hours, dogs are really picky.

He explained that the dog will only be interested in watching television when something caught his attention. In view of the American Veterinary Medical Association (AVMA), anything that makes the pet feel relaxed and stimulated a good thing.

They also doubt that the dog would be interested in the programs aired.

"It may be beneficial for some dogs and may not appeal to others," said a spokesman for the AVMA.

interest
However, Neumann believes this television channel to attract the attention of a pet dog. Because, prior to launch, all made ​​with the program cooperates with several parties as observers of the behavior of the pet and the Director of Clinical Sciences at Tufts University Massachusetts, dog trainer, Victoria Stilwell, activists animal rights observers and coaches, Wareen Eckstein.

All programs had already been tested in a group of dogs or focus groups. Neumann calls all visual display that is in DOGTV program has adapted to the visual perception of the dog.

Meanwhile, for the sound quality, including frequency, also adapted to their sense of hearing. "We have seen that dog just attracted to the colors and images of certain animation," he said.

Neumann charge a fee of US $ 4.99 or Rp 51 thousand per month for customers who want to enjoy the broadcast DOGTV. In addition to launching a dedicated channel dog, Neumann-owned company also plans to make a similar channel. However, this time specifically for cats in other countries.